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Project Proposal

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Onboarding Kit

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Offboarding Kit

Auraura is an eco-conscious brand that seeks to provide a carefully curated collection of contemporary and sustainable products. Their goal is to empower individuals to express their style while making environmentally responsible choices.

To achieve this, they are seeking a Brand Designer who can help bring their vision to life and create a cohesive and impactful brand identity that resonates with their target audience.

The objective of this project is to:

• Develop a compelling and distinct brand identity for Auraura that reflects its eco-friendly ethos and fashion-forward approach.
• Design a versatile logo that can be used across various platforms and products.
• Create a consistent visual language, including color palette, typography, and imagery, to establish a recognizable brand presence.
• Design packaging that is not only aesthetically pleasing but also environmentally friendly, aligning with the brand's core values.
• Develop brand guidelines that will ensure consistent application of the brand across all touchpoints.

Project Brief

<aside> 💡 The project requires a thoughtful and collaborative approach. I will work closely with the Auraura team to deeply understand their brand values, target audience, and design preferences.

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The scope of work includes:

<aside> <img src="/icons/checkmark_purple.svg" alt="/icons/checkmark_purple.svg" width="40px" /> Logo design and refinement

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<aside> <img src="/icons/checkmark_purple.svg" alt="/icons/checkmark_purple.svg" width="40px" /> Packaging design concepts

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<aside> <img src="/icons/checkmark_purple.svg" alt="/icons/checkmark_purple.svg" width="40px" /> Visual identity development

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<aside> <img src="/icons/checkmark_purple.svg" alt="/icons/checkmark_purple.svg" width="40px" /> Comprehensive brand guidelines

</aside>

<aside> <img src="/icons/checkmark_purple.svg" alt="/icons/checkmark_purple.svg" width="40px" /> Stationery design

</aside>

Discovery Phase

In-depth discussions with Auraura's team to gain insights into their brand vision, values, and design aspirations.

Research and Inspiration

Conducting research on eco-friendly brands, sustainable design trends, and contemporary aesthetics to inspire the brand identity.

Conceptualization

Creating multiple logo and visual identity concepts based on the gathered insights and research.

Design Refinement

Iteratively refining the chosen concepts based on feedback from Auraura to arrive at the perfect representation of their brand.

Packaging Designs

Developing sustainable and visually appealing packaging concepts for Auraura's products.

Brand Guidelines

Documenting the finalized brand identity elements in comprehensive guidelines to ensure consistent implementation.

Next Step